About

We sold on Amazon ourselves. Then we got tired of bad agencies.

Adwise was built from the seller's chair, not from a marketing playbook. Every recommendation we make is one we'd make for our own brand.

Sam Farhangdoust Founder & Principal Strategist
Founder Note

Why this exists.

For ten years I built and ran Amazon brands of my own. I learned what nobody at an agency ever told me: most of them are optimizing for their dashboard, not your bank account. I started Adwise to be the agency I wished I'd had. We're small on purpose. We cap intake at four new accounts per quarter so every brand gets a senior strategist - not a junior handoff. And we report on contribution margin, not impressions.

How We Operate

Six operating principles.

If we ever break one of these, fire us.

01

Profit, not revenue.

Every report we send leads with contribution margin. Top-line is a vanity metric until it converts to cash.

02

Senior strategists only.

No junior account managers. The person who scopes your work is the same person executing it.

03

Capped intake.

Four new accounts per quarter. We'd rather turn brands away than dilute attention.

04

Written, not verbal.

Every recommendation is documented. Every reasoning is shown. You always know why we did what we did.

05

Month-to-month.

After your initial 3 months, you're never locked in. We earn the next month every month.

06

The audit is real.

Even if you never become a client, you walk away with a written report worth working from.

The Team

Operators only.

Everyone on the Adwise team has either run an Amazon brand of their own or led ads at one. No exceptions.

SF

Sam Farhangdoust

Founder & Principal Strategist

14 years on Amazon. Sold two brands. Specializes in PPC architecture and turnaround engagements.

AC

Ariana Chen

Head of Listings & Creative

Former Amazon brand owner in beauty. Has rebuilt 400+ listings. Lives in Helium 10.

MO

Marcus Okafor

Senior Brand Manager

10 years in CPG e-commerce. Runs full-service engagements. Loves a good FBA spreadsheet.

$50M+
In managed Amazon revenue
100+
Brands actively scaled
14 yrs
Selling on Amazon ourselves
4.9 *
Across 200+ verified reviews
Talk to Us

Let's see if we're the right fit.

Book a 30-minute discovery call with Sam. No pitch deck, no slides - just a conversation about your brand and whether we can actually move the needle.